Campaigns & analytics
Optimize event marketing with campaigns & analytics
Event marketing is still a relatively new concept, and particularly in the context of professional events, the term “marketing” is still used relatively rarely. However, marketing is needed for several different reasons.
Marketing overview
Competition for people’s time is constantly increasing. Event participation is a carefully considered decision and is rarely based on a single invitation. Therefore, persuasion and repeated messaging are increasingly important, especially when targeting people who are very busy in their work.
Stylish event websites and invitations are key to successful event communication
Campaigns for diverse event marketing
We live in an era of abundant marketing channels, with a record number of services that can also be used for event marketing.
Eventos offers
- Versatile support for event marketing while also capturing data on the effectiveness of different marketing channels
- Build campaign-specific landing pages
- Guide traffic to your event website using campaign-specific addresses
You can, for example, create LinkedIn- and Meta-campaigns where you share a campaign-specific event page link and compare which campaign generates more registrations and ticket sales.
You can also boost your campaigns with targeted invitation messaging, using both your own customer register and externally sourced audience data.
Get comprehensive analytics with Eventos
As an event organizer, you likely want to know how well your marketing spend across different campaigns performs (ROI) and how it increases your event attendance—and which campaign best reaches your target audience.
Eventos gathers comprehensive analytics on:
You can also connect Google services to your event pages and app to ensure your company’s online visibility is tracked in Google.