Eventos took part in the Farmari agricultural exhibition and the Wemmi harvest market
Event sales, communication, and ticket validation for ProAgria Tapahtumat Oy became easier thanks to the comprehensive features of Eventos.
ProAgria Tapahtumat Oy organizes professional agricultural exhibitions, such as the Farmari agricultural exhibition showcasing responsible Finnish agriculture and food production, and the domestic food as well as organic and locally produced food focused Wemmi harvest market.
Digital tools supporting the organization of a versatile exhibition
ProAgria Tapahtumat Oy adopted Eventos for its events in 2023. Eventos’ digital services have brought many benefits to sales and communication for Farmari and Wemmi.
Farmari attracted an impressive 91,000 visitors over three days in early July. The large-scale exhibition, spread across indoor and outdoor areas, featured machinery, equipment, cattle, sheep, horses, and poultry, as well as sections dedicated to local food, handicrafts, and outdoor life.
Eventos’ digital exhibition sales, exhibitor portal and electronic customer invitations helped streamline the organization of the Farmari event, which featured over 350 exhibitors.
Farmari participants purchased their tickets from Eventos’ online ticket shop, and tickets containing QR codes were delivered to them digitally. QR code-based ticket scanning at the event gates sped up entry to the exhibition, which broke its daily visitor records.
Wemmi is a free event held in Jyväskylä, with a history of over 30 years, previously known as Ween maan wiljaa. Wemmi has used Eventos’ digital exhibition sales and the Eventos App. The app included program information and helped visitors find interesting exhibitors among more than 200 vendors offering domestic food and handicraft products. The App was also used at Farmari, where the extensive program was presented effectively.
Eventos made communication for large events easy
“Eventos notifications are useful because communication with hundreds of exhibitors can be done quickly and messages can be easily targeted. The Eventos newsletter tool is also convenient because all event management tools are available within the same system,” says Minttu Herala, Marketing and Communications Manager at ProAgria Tapahtumat Oy.
“Eventos support worked excellently, and we received help quickly and effortlessly. Our development suggestions were also taken into account,” says event producer Niina Lampinen from ProAgria Tapahtumat Oy.
ProAgria Tapahtumat Oy considered the online ticket sales to be effective, and thanks to QR code tickets, entry also went smoothly despite the huge number of visitors. 87% of Farmari attendees rated the smoothness of ticket sales as excellent or good. Exhibition bookings also worked very well.
“At Wemmi, a large share of next year’s exhibition spaces were booked immediately after the event ended. Registering for the exhibition is easy thanks to the online form,” says Lampinen.
“The team at ProAgria Tapahtumat Oy has adopted the new services with an open mind, and this is reflected in high satisfaction among both participants and exhibitors at both large-scale events.”, says Pekka Neuvonen from Prospectum.